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Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.
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Roi Carthy has been a mover and a shaker in the Israeli tech scene for years. Most recently he joined as head of marketing for Shine, a smart ad blocker for mobile. This week on Technotopia we about the future of media, where revenue comes from, and the prospect of peace in the Middle East. It was a far-reaching conversation and one of my favorite chats. You can subscribe to Technotopia in Read More
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I recently came across the Distraction Podcast hosted by Dr. Edward Hallowell , who happens to have dyslexia. He interviewed internet pioneer Alan Meckler who also happens to have dyslexia. Dr. Hallowell emphasized that Mecker was able to do amazing things in his career despite of and because of his dyslexia. Alan Meckler was one of the very first to recognize the commerce and marketing potential of the internet, founding Mecklermedia which held the first and largest internet business trade show. Meckler also founded internet.com , which at one point had a trading value on NASDAQ of over $1 billion. He later purchased Mediabistro and many other online businesses as well as founding dozens more. Meckler said he didn't know he had dyslexia at first. "I found out about it in a round about way when a freelance writer was writing an article for the New York Times and it had to do with baseball.