HubSpot Marketing Blog
7 minutes
We’ve all been there. It took three months to launch that marketing campaign from start-to-finish. Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done. A week goes by. There is a little bit of action...maybe a top of the funnel (TOFU) form fill or two, but nothing to write home about. After all, you’ve not collected nearly enough data to start compiling reports and making decisions. A month passes. The campaign numbers still arent great. Panic starts to set in. Your client, your boss, and your team are getting antsy. But has your campaign even run for long enough at this point to know whether or not it is performing well? What does “long enough” mean? Hell, what does “performing well” even mean? Let’s get acclimated Now, before we jump into campaign optimization or how to analyze performance, let’s make sure we’re talking apples to apples.
Plymouth Herald
16 minutes
DEREK Adams was shocked there were no Plymouth Argyle players in the shortlist for the League Two Player of the Season award, despite the team sitting second in the table. Undoubtedly, based on their results throughout the entire season, the Pilgrims have some of the best performers in the division among their ranks and yet there was no recognition on this occasion. The number of assists and goals generated by Graham Carey has been well-documented, while Sonny Bradley has been at the heart...
Derby Telegraph
25 minutes
Deadline
28 minutes
Box office might be at record levels, but the film industry is going to sustain these levels, it has to learn to turn the booming millennial social media to its advantage. That's what Disney distribution chief Dave Hollis conveyed this morning to CinemaCon attendees and exhibitors. While Hollis praised exhibition in spiking the 18-24 audience attendance last year, which many studio executives pain to get into the theaters, the middle age group of 25-39 has declined. "We...
Autocar
37 minutes
Seat e-Mii concept: electric city car could make production in 2019 First EV will be based on the Mii city car; second model already in pipeline and could be Leon-based Seat will launch its first electric model in 2019, brand boss Luca de Meo has revealed. While not confirming it, Meo suggested that the model would be an EV version of the Mii, saying “it makes sense for the city”. The e-Mii concept of 2016 offers a glimpse of what the production car will be like. It shares parts with the Volkswagen e-Up , the current version of which uses an 81bhp electric motor the produces 155lb ft of torque and offers 99-mile range. A second Seat EV will follow soon after, with Meo describing it as “something Leon -sized”, suggesting it will be based on the larger hatch model. Such a car was first previewed with the IBE concept (pictured below). It’d likely inherit hardware from the VW e-Golf , which currently uses a 35.
Bike EXIF
37 minutes
Like a good pair of leather boots or a fine Cabernet Sauvignon, the Suzuki Katana just seems to get better with age. The rapier-sharp design is 35 years old now, and no longer has the power to shock. Instead, it’s heading for icon status. We’re now seeing Katanas rolling into custom shops, and it’s interesting to note the parallels between the Katana’s gestation and the inevitable cycles of the modern day custom scene. Just as we’re moving on from the ‘brat style’ and checkered-stripe café racers that dominated the past few years, Suzuki was observing a similar shift in the late 70s. Interest in large Japanese street bikes was waning: the CBs, KZs and GSs had started to lose their allure. Japan’s most conservative motorcycle maker instructed its German marketing boss to put a call in to Hans Muth , BMW’s former chief of styling, and his Target Design consultancy.
Design Sponge
39 minutes
Dreams come true and now you're achieving your goals while doing the thing you love. Life is perfect and every day is wonderful. You're sipping coffee at your workspace and ready to dive in when you suddenly realize, Holy crap, I have responsibilities... to myself. Oh my God. The best and worst parts of being a creative entrepreneur are the same: you are in complete and terrifying control, fully accountable for every element of your business. This wasn't a guide I was prepared to write when this column began, but a few years later I've experienced plenty of battles with myself. It really boils down to acting like any boss or manager. Hold yourself to realistic standards and encourage yourself to get through the tough or less-fun tasks. (Just in time for tax season!) – Adam J. Kurtz Adam J. Kurtz (better known as ADAMJK) is an artist and author of 1 Page at a Time & Pick Me Up .
Daily Express
an hour
THE CEO of a Swiss bank has declared he is ready to see how Brexitplays out” as it slashes thousands of jobs in London.
Leicester Mercury
an hour
Dr Seuss could have been talking to Nick Davis when he said: You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You're on your own, and you know what you know. And you are the guy who'll decide where to go. Nick is the chief executive of Leicester value footwear chain Shoe Zone. He's certainly brainy, he definitely wears shoes, he is steering Shoe Zone in a new direction and while he may not be on his own given the...
Derby Telegraph
2 hours
Derby County boss Gary Rowett has been impressed by the high quality of the training. This morning we had a '7 v 7' session and it was probably the sharpest '7 v 7' I have seen at any club I have been at, Rowett said. You couldn't help but sit on the side and go 'wow' at some of the play. Unfortunately, we don't play '7 v 7' on a Saturday! Asked if he joined in, Rowett smiled: No. I got to the point towards the end of my time at Burton...
Daily Star - Football
2 hours
Sky News - Business
2 hours
Daily Express - Football
2 hours
CHELSEA will not listen to offers for Eden Hazard, according to reports.
Goal
2 hours
The Spanish striker says the Frenchman is yet to communicate any decision to his players, but he expects both he and his boss to stay with the Gunners
Sky News
2 hours
love matches for Barcelona. Andy Murray will miss Great Britain boss Mike Davis Cup quarterfinal against France, because he's still recovering for the injury that forced him out of the Miami Masters. A deal has.
Nottingham Evening Post
2 hours
Nottingham Forest are back in action this weekend when they travel to face Preston North End following the international break. And with just eight games to go, it threatens to be a nerve-wracking few weeks as the Reds fight for Championship survival under new boss Mark Warburton. In the Post's latest Forest podcast, Reds reporter Paul Taylor discusses the battle to avoid relegation as well as a whole range of other topics. There is an injury update on who might be available for Saturday's...
The Week
3 hours
Atom Bank doesnt have any branches and directs all account holders to its app In Depth Tuesday, March 28, 2017 - 3:53pm Over the past few years a number of so-called challenger banks have opened in the UK hoping to steal some custom from the long-established but unpopular high street banks. Most of them are slowly but surely building up a small customer base, but one is attracting so many customers it has started turning people away. See related Are current accounts the new savings accounts? Here’s everything you need to know about Atom Bank. What is it? Atom Bank is a highly unusual new bank because it is entirely app-based. There are no branches, no call centres and even the website just directs you to download the app on to your smartphone. The bank only launched last year, but it has a very experience team leading it. Chairman Anthony Thomson successfully launched Metro Bank in the UK in 2007, while the chief executive officer is Mark Mullen who left his job as the boss at First Direct to join Atom Bank.
Daily Star - Football
3 hours
Daily Mail - Money
3 hours
Inc.
4 hours
... and four other tricky work questions.
The Week
4 hours
Inc.
4 hours
... and four other tricky work questions.
The Week
4 hours
Daily Mail - Markets
4 hours
Boss Martin said: 'We have decided to align the group's name with our most significant brand in our largest market. I think we'll become more American over the short term.'