The Sun Daily
an hour
"There is currently a backlog of 4,000 foreign student visa applications due to EMGS's lethargy, both at public and private universities," he said. EMGS was established as a non-profit company limited by guarantee under the Higher Education Ministry to carry out marketing, promotion and recruitment of international students to Malaysia. Ahmad Zahid explained that the visa approval process was expedited because foreign students were a contributor to the national economy through foreign currency exchange, involving RM5 billion annually. Aside from that, he said, the government also agreed to provide visa to the students' parents or guardians, particularly from the Middle East, to enable them stay in Malaysia and take care of their children. "This is the culture of parents in the Middle East. We will provide them visa but only after security screening, as we cannot compromise on the question of national security," he stressed. — Bernama
The Economic Times
2 hours
The company's national marketing head, Raghu Reddy , said the flyers were “pure mischief “. “We fear the flyers were made and distributed by multinationals who are worried about a company's growth. We have tried for a year to locate the culprits, but failed,“ he said.
Marketing Land
5 hours
Today, the United States gained a new President, First Lady and Vice President. Those people inherited their predecessors Twitter accounts. In turn, some of those not supportive of the new adminstration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people... Please visit Marketing Land for the full article.
The Sun Daily - Media & Marketing
5 hours
SUBANG JAYA: To find out more about behind the scenes of a cinema, 33 children from Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), USJ went on a tour to the Premium X Cinema, One City recently. Accompanied by nine volunteers from Great Vision Charity Association (GVCA), these children have scant opportunity to understand how a backend of a cinema looks like. Upon arrival at the cinema, the children were greeted warmly by the person in charge before they started their guided tour in the cinema. The children were exposed to the cinema's operation flow – from learning how does ticketing system works, making popcorn, and visited the projector control room. As they toured the cinema, they learnt about the different job roles in a cinema in which each department plays an important role in ensuring a smooth operation. It was a unique experience for these children to also learn a movie technician’s role in the projector control room.
The Huffington Post
6 hours
Herald Courier
10 hours
Collective Evolution
10 hours
Humans are made up of more than just bits of learned information; we all perceive a certain way and if emotions and thoughts are not openly discussed and dealt with, it can create problems in other areas. I don't know about you, but in my adult life, I have never had to use geometry once... yet I experience emotions and challenges every day. If school is designed to prepare you for life... why not teach actual life skills? Elina St. Onge Depression, Chemical Imbalance or Not? Is the chemical imbalance theory of depression really true, or is it just a tool used to push more drugs onto the market? After all, antidepressant drugs are the most commonly prescribed drugs in North America. Pharmaceutical companies are bringing in billions of dollars every single year from the sale of antidepressant drugs alone, and they also spend billions of dollars marketing and advertising their products.
Adweek
11 hours
Beardsketball is like a video game that people can actually walk right into and shoot some hoops with me. In the game, I encourage, challenge and celebrate every player in a unique and different way each time. The same smack-talking content featured in the backboard will also be on a microsite, which lets those who cant be at the game pick various quotes from Harden to send to their friends across social channels. After the game, the Beardsketball setup will begin a yearlong tour of the U.S., said Jill Manchester, svp of marketing and brand strategy for Ferrara. That will include some Harden appearances, such as his basketball camp in Houston for underprivileged kids and the NBA All-Star Game. However, his net beard will also go where his real beard doesnt, including the Coachella music festival and other events that fit the Trolli brand.
Marketing Land
11 hours
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Marketing Land
11 hours
YouTube also says it is working on new measurement solution to improve cross-screen measurement. Please visit Marketing Land for the full article.
Variety
11 hours
Deadline
12 hours
Annapurna Pictures now is employing a full marketing and distribution staff as the company expands into truly a mini-studio, reminiscent of the old Miramax but without the Harvey. It is now financing, marketing and distributing its own product and will be officially in full swing to try to hit Kathryn Bigelow's Untitled Detroit Project out of the park when it rolls out. Marc Weinstock, who recently joined the company as President, will oversee the new division alongside...
The Economic Times
12 hours
Leah did a Masters in marketing at the IE Business School in Madrid, according to her LinkedIn profile. Aged between early 20s and early 30s, they are quiet and extremely well-behaved, have no hang-ups and are keen to work their way up the ladder, according to a senior official. The low-profile and mediashy Noel Tata, who is chairman of Trent and managing director of Tata International, has insisted that they shouldnt get any preferential treatment, officials said. “Their father has given clear instructions to the respective organisations that they should be treated as regular employees,” said an official. “They do not mention their surnames and have merged into the system,” a top official said. Noel Tata did not respond to an emailed questionnaire until press time. Leah, Maya and Neville have each been assigned to a business in which they have shown interest.
The Economic Times
13 hours
Operating ratio shows how much of revenue goes into meeting expense. Lower the ratio better it is for the railways. The national transporter hopes to set up this fund by the end of the first quarter of the next financial year. For the next financial year, Indian Railways has sought Rs 60,000 crore as gross budgetary support from the finance ministry and has drawn a capacity expansion plan of Rs 1.35 lakh crore.ET View: Reform The RailwaysIt's a sensible move. For vital transport infrastructure like the Indian Railways, we do need to leverage funds from multilateral sources. But in parallel, rail marketing needs to be thoroughly overhauled and revamped. The railways cannot chug along fine with 40% of freight revenue accruing from haulage of mostly un-beneficiated coal. Besides, we need independent oversight on rail tariffs. Also speedily required is competition in railway services, to improve quality and provide better value for railway customers and commuters.
The Huffington Post
13 hours
" In 2015 Huang Werges learned her company had spent 33% of its internal resources supporting community owned, minority owned businesses. If you're in the business of creating content or marketing messages, which are so influential, you can also take seriously your role in advancing women's power and their voices. When Cindy Gallop pointed me in the direction of a brilliant article by Carrie Ingoglia, a Creative Director in New York, it hit me that those of us in the marketing community need to be very clear about what we stand for, who we value, and what we're going to do about it. Carrie writes , "Our opinions matter. The ones that say parental leave is too short. The ones that say there should be more diversity in advertising. These may be business decisions now, but they started as personal opinions. The shift that has started in this industry started as "feelings.
Forbes
14 hours
Pull in your most valuable sales prospect by sending them a custom cartoon that intrigues them enough that they want to contact you to learn more as Stu Heinecke has successfully proven can work. He dubs it Contact Marketing and, in his book, he shows you how it is done
MarketingProfs
14 hours
Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their GANTT charts. But the reality is more goat rodeo than GANTT chart. There is a better way. Read the full article at MarketingProfs
Adweek
14 hours
Weve collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFLs top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer , UBS Evidence Lab found that 36 percent of internet users said they watched live video as of November. Heres the thing: That figure is 2 percentage points less than those who reported livestreaming in a June. The data points come on the heels of Facebook reportedly planning to stop paying publishers to produce live videos. Its reasonable to wonder if the worlds No. 1 social networks movewhen considering UBS new researchis a canary in the coal mine when it comes to livestreaming. 2. Upward mobility Global app revenue will double in the next four years to reach $102 billion by 2020 , App Annies new projections state .
Inc.
14 hours
It seems the trick to more effective marketing is just telling the truth.
ITV
14 hours
The advertising and promotion of services advertising and promotion of services is everyone's responsibility. services is everyone's responsibility. We have reached out and done marketing responsibility. We have reached out and done marketing in the past and we have cut whatever and done marketing in the past and we have cut whatever we can with the costs. Not we have cut whatever we can with the costs. Not so much we have cut whatever we can with the costs. Not so much in the advertising, but costs. Not so much in the advertising, but we have made sure the centre can operate for advertising, but we have made sure the centre can operate for as long as possible. And the centre can operate for as long as possible. And we have reached that red line with the social care crisis. The people that red line with the social care crisis.
Inc.
14 hours
It's a lesson in how to sell $14.8 million worth of product in a single day with no advertising.
Nottingham Evening Post
15 hours
The man tasked with raising Nottingham's profile is 'keen' to explore a bid for the city to become a European Capital of Culture in 2023.European Capitals of Culture have already been designated until 2020 and last month the government published guidelines on how cities can apply to become one in 2023.The title has been granted to UK cities in the past - Liverpool in 2008 and Glasgow in 1990 - and Brendan Moffett, chief executive of Marketing Nottingham and Nottinghamshire, believes that...
Forbes
15 hours
This article is a guide to some important best practices in a 2107 digital marketing world.
The Huffington Post
15 hours
When marketing automation is done correctly, it's an effective tool. However, if done wrong, it can be annoying. Let's face it - sometimes, when marketing automation is done effectively and correctly, it can be a bit grating to the consumer. If your automation sounds robotic and impersonal, not only will it lose its effectiveness over time, but it can also work against your brand management efforts. This can cause consumers to be annoyed with your brand - not impressed by it. There are a few ways to help your marketing - and your brand - seem a bit more human. 1. Personalize Your Marketing Automation Emails So, you'd like to inform your entire email list of a sale, but this is something that you do on a weekly basis. It's automatic, but it works. You either have free shipping promotions, 15 percent off deals, or other campaigns. Try honing a list of emails that are completely personalized to either what your customers have browsed, or bought in the past-depending on your type of business.