PC Pro
an hour
Still, perhaps Apple’s marketing department regarded that as a bit too subtle, because they’ve now launched three new 16-second adverts on the company YouTube channel, and two of them take a pretty direct swipe at perceived weaknesses in the Android armour. First up: security. Video of iPhoneSecurityApple Next, Apple targets the kind of choppiness you can get on low-end Android phones (a little harsh, given that’s down to phone specifications rather than the OS itself, but that’s advertising for you): Video of iPhoneSmoothApple Finally, Apple provides a visual demonstration of how easy it can be to relocate all your contacts to their new home: Video of iPhoneContactsApple If you’re thinking all of these are a touch underwhelming, I agree with you. This is absolutely not a call for Apple to bring back James Corden , but I wouldnt be averse to Cookie Monster getting another spell in the limelight .
BBC Radio Wales
2 hours
TV today is the turning Welsh Labour and are expert panel manifesto readers have been doing the Hardwick Forest so what have they made a bit Laura Emily Dunn is a digital communications consultant and political style bloggers morning glory and Tom Davies is the head of marketing at news Direct Wales once you turn off you tell Laura yesterday music Welsh conservative manifesto if you can piano with while sleeping longer and 13 pages a lot more photos but what are some of the key phrases that stop you losing it has so far away and we hear that then they think their actions not brexit election but you need to do and then they say it is so that was a little confusing but it I'll see if brexit is at the heart of this manifesto and we talking about more powers to Russells coming down to the assembly was the last Labour wanting to guarantee things like that.
The Iran Project
4 hours
TasnimThe Head of Iran’s Cultural Heritage, Handicrafts and Tourism Organization (ICHHTO) said efforts are underway to develop a job creation scheme through the handicrafts market with the launch of chain stores across the country. In an interview with Tasnim, Zahra Ahmadipour said the ‘handicrafts chain storesinitiative, which is making its way into various provinces, is in line with the goals of the current Iranian year named by Leader of the Islamic Revolution Ayatollah Seyed Ali Khamenei as the “Year of Economy of Resistance: Production and Employment.” Handicrafts booths have been already launched in the western province of Zanjan, she noted, saying a number of others are also going to open in the province of Kermanshah. She further stressed the need for effective marketing activities in the tourism industry to attract more foreign tourists.
The Sun Daily
4 hours
The four mini builds feature the bunga raya, rumah kampung, wau, and ketupat. Produced in limited quantities and released every Saturdays from May 27 through to June 17, these mini builds are only available through a minimum purchase of RM300 worth of Lego products. Each Saturday the first 150 fans at the location of the set launch can get them for a minimum purchase of RM200 worth of Lego products via an exclusive Make and Take activity. After each Saturdays, the Mini Builds will then be available at six stores until it is sold-out. “This is a historic moment for Lego as we have never developed anything specific to Malaysia before. It does not often happen in Lego history, and we are justly proud at Lego Malaysia to have gotten this past the finish-line. The important thing for us is that these Mini Builds inspire people to continue to explore the wonders of Malaysia through Lego and that you can build pretty much anything with these iconic bricks,” said Jacob Leighton Rennison, Head of Marketing at Lego Malaysia.
SiteProNews
5 hours
Are you considering publishing an eBook? If so, you’re in good company. Today, eBooks are more valuable and accessible than they’ve ever been before, and brands around the world are creating them. If you want your eBook to perform as well as possible, though, you need to avoid many of the common eBook creation and marketing mistakes so many people make. Here’s your complete guide. 7 eBook Creation and Marketing Mistakes Never to Make Whether you’re a first-time eBook publisher or an experienced marketer looking for ways to up your eBook game, avoiding these seven mistakes is crucial. 1. Not Understanding Your Target Audience As is true with all kinds of writing, you need to understand your target audience. An eBook is a kind of long-form content, and it’s essential to make sure you’re speaking to the right audience throughout it. Before you start writing an eBook, take some time to conduct audience research.
SiteProNews
5 hours
The Sun Daily - Media & Marketing
6 hours
The Sun Daily
6 hours
The Sun Daily - Tech
7 hours
SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries. A product called "Google Attribution" was unveiled at a marketing conference this month in San Francisco by the internet giant. Google has long been able to determine when users click on an ad and make a purchase, but linking online and offline habits takes its analytics a step further. Google senior vice president Sridhar Ramaswamy, who announced that Attribution is in test mode with a limited number of partners and will be rolled out to more advertisers in coming weeks, touted the tool as being able to answer the long-challenging question of whether marketing campaigns are working. "Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels," Ramaswamy said.
The Iran Project
8 hours
Such a security, ultimately backed by the country’s oil revenues, would serve to mitigate perceptions of country risk for creditors. In May of 2016, Iran’s finance minister Ali Tayebnia disclosed that discussions were taking place with Moody’s and Fitch over restoring Iran’s sovereign credit rating. One year later, the debt sale continues to be a point of discussion. Recently, Valliolah Seif, Governor of the Central Bank of Iran, commented that the country will issue debt “when [Iran] becomes certain that there is demand for [its] debt.” Seif’s comments allude to the essential problem of Iran’s planned debt salemarketing. In order to get Iranian bonds onto the market in any substantial way, the country would need the support of major international banks to serve as underwriters. But banks remain hesitant due to sanctions and political risks.
Auto Express
11 hours
There is more to the M4 CS than a number of electronic remaps and a set of trick, super sticky tyres, however. There’s a CFPR bonnet, that not only includes a large centrally mounted air vent but is 25 per cent lighter than an M4’s bonnet. Other external changes include a front splitter, larger cooling intakes and a rear diffuser fashioned from carbon fibre, a larger rear wing and a carbon skinned roof, all of which goes to reducing weight by 32kg to 1,580kg. Image 3 of 22 Image 3 of 22 Inside, BMW M has fitted a pair of manually adjustably Alcantara trimmed lightweight sports seats and the lightweight door cards from the GTS, including the delightful fabric door pulls, while the centre storage compartment is no more and the steering wheel is also trimmed in Alcantara. Ensconced in the M4 CS’s cockpit you immediately feel you’re about to experience more than a BMW marketing exercise.
MarketingProfs
15 hours
If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. Read the full article at MarketingProfs
TechCrunch
16 hours
Exciting news for people who live, well, everywhere: Incremental changes happening across tech, local news and local government are finally making the world around you transparent. This isnt some smart cities concept fantasy, like those corporate marketing videos you see. This is about all of us finally getting answers to the real problems facing cities today that affect Read More
Quick Sprout
18 hours
Users who don't like popups may not be your ideal customer anyway. Never thought about it like that, did you? If you lose a reader for disliking your popup, you have not lost a customer. You’ve just lost a visitor. And that’s okay. In fact, it might be a good thing. I will always counsel you to make website improvements that enhance the user experience. Some may argue that a popup is detrimental to the user experience. We need some balance between the perceived tension of UX and marketing goals. To help achieve this balance, take a look at a handful of representative statistics: Using the List Builder popup , Sumo Me collected 23,645,948 email addresses in 24 months. One marketer instantly doubled his conversion rates by using an exit overlay popup. Derek Gehl reports a conversion boost of 162% after adding a popup to his website. A recipe blog experienced a 10x boost in conversions after adding a popup.
Marketing Land
18 hours
If your campaign is a flop, your ad creative might not be the problem. Instead, it's time to take a hard look at your agency, says contributor Geoff Gurevich. Please visit Marketing Land for the full article.
Quick Sprout
18 hours
I got 99+ endorsements, and they all help prove my proficiency in key areas. That’s what Jay Z might say if he was optimizing his LinkedIn profile. Hopefully you get the reference. But seriously, LinkedIn endorsements are really important. In fact, they’re one of the most effective ways to prove your expertise and back up your claims. Anyone can say they possess a particular skill, but having 99+ endorsements proves that. What are endorsements? Before I go any further, allow me to explain this concept if you’re unfamiliar. It’s pretty simple. Endorsements are a LinkedIn feature that allows others to verify your skills with a single click. Here’s a screenshot of the formal definition given by LinkedIn: For instance, the top three skills I list on my profile are SEO, online marketing, and web analytics. Endorsements are a simple way to prove you are not a charlatan—you’re genuinely proficient at the skills you list on your profile.
Core77
19 hours
This product was accompanied by a marketing strategy that encouraged make-up trends as marks of gender and sexual identities." This, too, may be easier said than done (well). A common and apropos criticism of discursive designers is that too often they do not know enough about the discourses they present. They are seemingly naïve and not fully aware of the complexities and competing perspectives at play. What we are suggesting is a broader awareness and understanding, which takes work to achieve—these are ideas and issues that are not usually present in the design studio. Designers need to engage more deeply with other domains of knowledge, taking more of a critical studies approach to their topics. This is complex stuff that unfortunately lies beyond traditional design education. So for the time being designers need to work more diligently to unpack these topics.
Inc.
20 hours
The Sun Daily
20 hours
BUKIT MERTAJAM: The Penang Federal Agricultural Marketing Authority (Fama) has denied there is a current shortage in the supply of coconuts in the state, causing a price hike. State central operations manager, Akbaruddin Nasurdin said Fama had increased coconut supply for Ramadan and Hari Raya Aidilfitri by 50% to meet the high demand during this period. "Penang Fama imports 60,000 coconuts each month from various parts of Indonesia and we have increased this number by 50% during the Ramadan and Hari Raya period," he said. Akbaruddin was speaking to Bernama here today, when commenting on a news report that even though Fama had given an assurance there would be no price hike for coconuts, this was already happening now. According to the report, traders said they had to increase their prices by up to RM1 because of the increased price from wholesalers. He said Penang Fama sold the coconuts at RM1.70 each to the wholesalers or retailers whom they believed increased the price. — Bernama
HubSpot Marketing Blog
21 hours
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence. But how do they do it? Weve all seen design work that inspires us, but can have a bad habit of not taking it any further than that. What makes something like a strong YouTube banner so great? And how can you create your own gorgeous channel art? To answer those questions, we found seven of our favorites that inspire us, and explain why we love them.
BBC News 24
a day
with additional bits of information. It would be information overload. It is gone the other way. This is terrible for British Airways and a lot of people will be taking their business elsewhere. They will forget this in a hurry. I'm sure British Airways will become IKEA study for a lot of PR and marketing courses at.
TopRank
a day
[Editor's Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year as a Marketing Copywriter.] The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a name, email or phone number. In a time where this information is highly coveted, what is one thing marketers can do to make it easy for prospects to convert? The answer, targeted, compelling, one-click conversions. According to Stephen Slater , Digital Advertising Manager at TopRank Marketing here’s why: Lead generation form ads encourage the impulse buy. With one click, you can gain access to prospect information in a way that required little time or effort on their end. The beauty of this approach for advertisers is that you can show your ads to the right audience and receive one click conversions.
KyivPost
a day
Data gap With no universal database, various websites have stepped in to try and fill the data gap. But they generally are unable to check previous owners or the price history of a property, and differ in the amount of information they offer. Global OLX is one such website. It offers a range of services, but a large part of the website is dedicated to real estate property ads. According to OLX marketing director Kateryna Onischenko, the website currently has 500,000 ads for buying or renting property. But the website is plagued by fake ads, and the service has been forced to set up a separate real estate department to call users and verify that an ad is above-board. The problem with the quality of real estate property ads has prompted the company to launch a separate marketplace, Otodom, which ranks real estate property ads from best quality downwards, unlike the OLX website, which ranks ads only by publishing date.
The Sun Daily
a day