Forbes
an hour
When MLB approached New Era Caps about creating what might best be called a celebration of baseball's most iconic uniform fashion, it created a marketing campaign for Opening Day called Caps On. Here's how it came to be.
Forbes
an hour
Finance Magnates
2 hours
Signal Spam is a public-private partnership that allows users to report anything that they consider to be spam.
Techradar
2 hours
Thats why at Deezer we are judged on streams of playlists and engagement. A mood playlists will always get the longer streams, as they are chill out, background music. "But genre-based playlists usually are used by a very engaged audience, who know what artist and tracks they are listening to. Grime and reason It is playlists in these specific genres where things get interesting. Take, for instance, grime. This is a huge area for Deezer, its one of the music genres the streaming service has been championing. "Grime is a global channel thats not just restricted to the UK so we are giving a global reach to grime artists but we wanted to make sure that it felt authentic, says Sulinna Ong, VP of Artist Marketing at Deezer. We are involving content creators that arent just from the music space from that scene.
BBC News 24
2 hours
marketing business. What does this they mean to you? For me and for UK fishermen, it is a great day, an historic day. Hopefully we will get what we have wanted for many decades
BBC News - Technology
2 hours
The airline is fined £70,0000 after sending more than 3.3 million marketing emails to people who did not want to receive them.
TopRank
3 hours
From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies. However, in our thirst more knowledge, we often dont get to see who these leaders are in full living color. To bridge the gap between person and marketer, we’re kicking off an exciting new “Behind the Curtaininterview series—which, if you havent guessed, is inspired by Dorothy Gale and the classic film, The Wizard of Oz . In this series, we’ll take a peek behind the curtain to get know some marketing industry wizards on a more personal level, as well as gain insights that can help other marketers use their brains, hearts, courage and creativity to improve their marketing efforts and drive business value in the changing digital landscape.
Social Media Examiner
3 hours
HubSpot Marketing Blog
3 hours
There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone. Whether you're reading The Very Hungry Caterpillar or a blog post, the lesson remains the same. For one, visual content increases memory recall . What's more, articles with images every 75-100 words tended to get double the social media shares of articles with fewer images in a BuzzSumo analysis. So needless to say, visuals such as infographics, videos, or images should be integrated into your content marketing strategy. There are a few hurdles to creating and promoting visual content, but there are big payoffs, too. Venngage surveyed 300 marketers to learn about their visual content marketing strategies in 2016 to predict trends for 2017.
Forbes
4 hours
Fast Company
4 hours
Over the last few years, diversity has inched perilously toward buzzword status. Tech companies have taken to talking loudly and frequently about it since 2014 in particular, when Google became the first to make its diversity stats public . In the Trump era, championing diversity has arguably become more commodified than ever, as brands infuse their marketing and messaging with their politicsemphasizing their support for women, immigrants, and minorities. So I wasnt surprised that in conversations with several CEOs and execs, many were quick to cite diversity as something their companies care deeply about. But that doesnt necessarily translate into actionor cold, hard numbers. As the federal government has begun to target individuals on the basis of religion, national origin , and gender identity , businesses are increasingly under pressure to take tangible steps to boost representation in their workplaces and protect their employees from discrimination.
Western Daily Press
5 hours
A senior film marketing consultant who worked for some major names in the business has been jailed for sexually abusing a young boy over six years. Charles Evans, more commonly known as Chas, 58, of Catherine's Well, Milton Abbas, Dorset, was sentenced at Isleworth Crown Court to 15 years. He will also be placed on the sex offender's register for life. Evans was unanimously found guilty of attempted rape of a child and six counts of indecent assault against a child at the same court on...
Voice Of America
6 hours
Sky News
7 hours
are complementing that as well. -- contemplating. Sadiq Khan, the Mayor of London, has tweeted, there could not be more at stake. Joining me now is Chief Marketing officer at Ryanair, Kenny Jacobs. Thank you for talking.
South China Morning Post
8 hours
Social Media by Calvin Kennedy Amazon Digital Services This guide holds your hand as it shows you how to use Facebook, Twitter, Instagram and YouTube as social-media-marketing tools for your business. Largely eschewing the blather that bogs down other guides, it sets out in a straightforward way how to use these platforms to meet SMART goals (objectives that are specific, measurable, achievable, realistic and timely). Author Calvin Kennedy also gives such handy advice as when and how many...
The Sun Daily
8 hours
HIGH heels and comfort dont go together in a sentence, but Bata is making a bold claim of stringing both together in a new collection named Insolia. Leveraging on the patented technology of Insoliaowned by American company HBNBata’s new line of footwear can be worn three times longer than regular heels. As wearing regular high heels puts too much pressure on the ball of the foot, and causes swelling and deformation in the long run, the Insolia inner shoe pad counters this by distributing the weight between the heel (50%) and toes (50%). “The result of our efforts is a comfortable shoe that you can wear up to three times longer than a normal high-heeled shoe. Thanks to better posture, women are not only stable, but also look three cm taller on average,” said Thomas Archer Bata, chief marketing officer and great grandson of Bata’s founder.
Lincolnshire Echo
9 hours
Staff at OrderWise are finally settling into the company's brand new £1.3 million extension.The business intelligence and software specialist has almost doubled the floor space at its Newton Court premises just outside Saxilby. Staff from their sales, marketing, client services, support and reports teams are all settling in to the 14,000 square feet building which has been under construction since June.READ MORE: Full steam ahead for train station restoration after £463k grantThis...
SiteProNews
9 hours
12. Use Social Media to Share it Do not overlook the power of social media to boost your SEO efforts. Push your content as much as possible on relevant channels to spread the word about it and reach a wider audience. More viewers means bigger traffic, new links and better positioning on SERPs. Paid promotion is appropriate if it can help get your video in front of the right audience. Use your network as much as possible to promote it too. Conclusion Video content is becoming the norm across the Web and should be used to increase your SEO rankings. Quality is the starting point, but there are many ways to apply search optimization for your videos. Use the 12 tips discussed to take your quality video content to the next level and have your message noticed by search engines and viewers. Three decades in sales and experiential marketing led me to my passion for digital marketing.
SiteProNews
9 hours
By creating a loyal fan base, you are gaining people who will do your marketing for you. The only thing that beats reading an online review or following up on an advertisement, is when your potential customers listen to the advice of a friend. This is more likely to drive them to buy from you. Quality customer service opens up new opportunities If you treat customers properly, word gets out. When other businesses in your niche learn about how good your customer service is, they will be more likely to partner up with you . It says a lot about you as a business if you take care of your customers well. Not only is it a rarity nowadays, it is also one of the best ways to form partnerships and collaborate with other companies, as well as have an open door to various other business opportunities. Taking care of problems in the long run When you take care of your customer base like it is your family, you are making sure that any potential problems related to your business, sales, or even legal issues , are lessened or taken care of beforehand and, therefore, are much easier to deal with in the long run.
SiteProNews
9 hours
When you manage to get the interest of your target audience through video, you’re able to present your business in all its glory. Currently, video content is the most attractive form of advertising that not only captures the viewer's attention, but also evokes stronger emotions. Big dogs like Coca-Cola, Nike or McDonald's quickly understood the potential of video advertising. Their marketing experts study consumer behavior and get the attention of the audience through smart psychological tricks. Speaking of which…When did you drink your last can of Cola? I had my last one a few hours ago. We all know it’s extremely unhealthy. And yet, that fact hasnt stopped us from making a bad decision. The reasons are obvious – the marketing psychology of this brand is extremely powerful and influential. It created a whole culture around its product and we want to be part of it.
GCMLP
13 hours
There have been many attempts from rising female rappers in the last decade, yet many have had short-lived careers. Those who have lasted in the game usually tend to incorporate a sexualized persona in their music and marketing to keep the attention of those who are willing to look twice. Realistic and equal representations of women in today's music industry have been distorted in corporate media while cultivating gender bias to sell their music and personalized brand. Through sexualized images, downgrading lyricism, and stereotypical behaviors in the rap and hip hop genres, the music industry is primarily after one thing: money. Whatever gets the consumer to buy and continue to purchase as a loyal customer will shape how and what media corporations sell. In today’s rap and hip hop industry, male artists are encouraged to scrutinize and manipulate women visually and lyrically to imbue the rapper lifestyle.
Variety
13 hours
Paramount has been through a bruising leadership shakeup, but Megan Colligan, the studios distribution and marketing chief said at CinemaCon on Tuesday that it was a new day for the movie company. Colligan said that the appointment of Jim Gianopulos as studio chairman marks a new moment. Gianopulos led Foxs film business for 16 years,... Read more »
Forbes
15 hours
NewsMax
16 hours