HubSpot Marketing Blog
5 minutes
There are also tools out there, like SpyFu , to help you gather some key data points. 3) An Industry Standard While industry averages are often grossly simplified, they are better than nothing at all! Bonus: HubSpot recently launched a great tool that allows you to get benchmark data for email open rate across various industries. 4) Your best guesstimate This is your last resort, but if necessary, make your best guess based on heuristics and what you know . Here is a cool article on how heuristics can be applied to marketing . What should you benchmark? You should establish benchmarks for all key campaign metrics. Some examples include: email open rate, form conversion rate, social media impressions, average time on page, etc. However, they will vary based your specific campaign’s infrastructure. The golden rule: If a metric can be analyzed and potentially contribute to the success of a campaign’s objective, benchmark it! Speaking of Campaign ObjectivesYes, it’s true that most businesses market with the intention of increasing revenue.
Plymouth Herald
2 hours
The disappointment of Plymouth Argyle not going up last year has been a big bonus, in a way that this time they are going to make sure of it. They know the trials and tribulations and they have the bodies this time around. They learnt that from last season and had they not it could have been a case of getting into the play-offs and struggling again this year. Nobody will catch them now so they will be in the top three, so now it is all about a mini league. It is about trying to better...
Radar Online
6 hours
Gwen Stefani and Blake Shelton have been told to make nice for the cameras on The Voice, RadarOnline.com has exclusively learned, after ratings slipped thanks to an on-air spat! Last week, Stefani, 47, commented to a contestant on-air that she was “mesmerized” by his hot body, leaving her boyfriend Shelton less than impressed. And viewers tuned out too: Ratings were down for that episode. SLIDESHOW! ‘The VoiceCurse! 11 Famous Celebrity Couples That Split After Appearing On The Show Now, a source told Radar, “Producers have really come down on Gwen for her flirtation. They said that it seems like the viewers do not want to see any trouble in paradise between her and Blake,” the source said. “They basically told her that they are really just disappointed in how her and Blake seem to be lacking the in the love department this season.” Indeed, as Radar previously reported, insiders claim that the Shelton and Stefani – who replaced Miley Cyrus , 24, on this season’s panel of judgessigned a contract that gave them a significant bonus to keep the love alive all season long! PHOTOS: Gwen VS.
Techradar
11 hours
Having tested the waters with the head-turning design of the LG G4 and modular madness of last years LG G5 , LG has gone back to basics with its latest flagship, releasing the water-resistant and almost bezel-free LG G6 in Australia today the first country to get the handset outside of the companys Korean motherland. The LG G6 is available in Astro Black and Ice Platinum, and can be acquired exclusively through Telstra , starting at $82 per month (1GB of monthly data) on a 24-month contract, all the way up to $195 per month (30GB of monthly data) over the same 2-year period. If contracts arent your thing, youre in luck LG Australia General Manager of Marketing Angus Jones has told us that the phone is available to purchase outright through Telstra for $1,008. Those willing to go on a contract however, will find that LG has sweetened the deal significantly for prospective customers, teaming up with Telstra to offer a bonus LG 43-inch FHD smart TV to anyone who purchase the handset on Telstras 24-month $95 plan or above at no extra cost.
The Sun Daily - Business
20 hours
Techradar
20 hours
Instead it is a plugin for Firefox, bringing FTP functionality to Mozilla's web browser. This is a bog bonus if you are an existing Firefox user, but is it reason enough to switch browsers if your allegiances lie elsewhere? Although you might feel that using a browser extension as an FTP client would mean making compromises, FireFTP is on a par with all of the other tools in this roundup. The beauty of this particular FTP client is that it is cross-platform -- if you can install Firefox, you can install FireFTP. You can use it to manage multiple sites, and drag and drop support is present even though this is an extension. Importantly, there is SSL/TLS encryption and remote editing, as well as folder comparison for checking what changes you are yet to upload. Download here: FireFTP 4. CoffeeCup Free FTP A dependable FTP client from the people behind CoffeeCup Free HTML Editor Like Core FTP LE, CoffeeCup Free FTP is getting on a bit, but that's no reason to overlook it.
Core77
a day
The Event Chronicle
a day
Like a quantum entity, how the cancer manifeststaking us down or waking us up — is a function of our observation, i.e., it depends upon whether or not we recognize what it is revealing to us about ourselves. Once this realization occurs, the cancer shows its other — and hidden — face: because we would not have woken up without the cancer’s help , it can be recognized to be the very catalyst for the evolution of our species. It is as if concealed and encoded within the seeming poison of the cancer is the necessary ingredient that spurs the dynamics of our individual and collective individuation. How amazing: the very cancer that is potentially killing us is teaching us how to heal it — and as an added bonus is waking us up in the process. Footnotes: [1] I choose my words carefully. I write “seeming-entity” because although we subjectively experience the carcinogenic agent as if it is an actual entity outside of us, ultimately (as I point out in my book Dispelling Wetiko ), it has no independent, objective existence separate from our own consciousness.
Leicester Mercury
a day
Leicester Lions gained a losing bonus point as they ran National Two North leaders Caldy close on the Wirral.Caldy are running away with the league but the Lions pushed them all the way before giving way to a 22-16 defeat.Two first-half James Grayson penalties ensured Lions trailed only 7-6 at half-time.The hosts stretched that to 19-9 in the second half but Lions fought back to within three points at 19-16 thanks to a Ben Spokes try, converted by Grayson.A late penalty from Caldy wrapped...
Techradar - Reviews
a day
There will likely be issues, such as Steam's had with utterly broken or never-finished games harvesting people's money, but it will give independent developers much more access to the console crowd. Then there's the added bonus of backwards compatibility . It was one of the surprises of this year's E3, with Phil Spencer taking to the stage proclaiming "we wont charge you to play the games you already own!" The software emulation isn't exactly full backwards compatibility but at launch there will be around 100 titles accessible, with more being added on a regular basis. There's a list of the most requested games here . Obviously Red Dead Redemption is top... The idea will be that you put your 360 disc in the drive for authentication then you can download the Xbox One compatible version to play on your new console with all the social and multitasking features it offers.
Scunthorpe Telegraph
a day
SCUNTHORPE Scorpions were unlucky not to take a losing bonus point from their opening match of the Championship season against Peterborough.Despite a battling performance the Scorpions were beaten 51-42 by their opponents but raced the majority of the meeting with six men after Lewis Kerr was withdrawn with a wrist injury after only his second ride.Already missing Josh Bailey, if Kerr had completed the meeting the score could have been very different.Initial fears were that Kerr had suffered a...
The Sun Daily
a day
Lancashire Evening Post - Sport
a day
Preston Grasshoppers 15 Stourbridge 26Hoppers' dismal season went from bad to worse when they squandered a lead with five minutes to go, then compounded the folly by throwing away even a losing bonus point.
Southern Daily Echo
2 days
The Guardian - Sport
2 days
Rewarding players based on a team’s performance – rather than individuallymakes sense in the modern Premier League. But how many clubs are prepared to risk it? It was a classic local newspaper story from the mid-90s, joyfully regurgitated for the social media generation. “I’ve had enough Yorkshire puds, says United star Yeboahran the clipping from a 1996 copy of the Yorkshire Evening Post which did the rounds on Twitter last week, along with the story of how the Leeds striker’s unique bonus – two puddings per goal, plus one for each for his team-mates – had ended because “the Ghanaian hotshot’s goal-grabbing exploits have earned him so many puds he had to say ‘no more thanks’.” I thought of that heartwarming tale while listening to the sports lawyer Ian Lynam, who has spent more than a decade acting for players and clubs on transfer deals and contracts, make a fascinating admission: that despite all the money that has flooded into the Premier League since then, most teams are getting their pay and bonus cultures wrong.
The Guardian - Sport
2 days
Rewarding players based on a team’s performance – rather than individuallymakes sense in the modern Premier League. But how many clubs are prepared to risk it? It was a classic local newspaper story from the mid-90s, joyfully regurgitated for the social media generation. “I’ve had enough Yorkshire puds, says United star Yeboahran the clipping from a 1996 copy of the Yorkshire Evening Post which did the rounds on Twitter last week, along with the story of how the Leeds striker’s unique bonus – two puddings per goal, plus one for each for his team-mates – had ended because “the Ghanaian hotshot’s goal-grabbing exploits have earned him so many puds he had to say ‘no more thanks’.” I thought of that heartwarming tale while listening to the sports lawyer Ian Lynam, who has spent more than a decade acting for players and clubs on transfer deals and contracts, make a fascinating admission: that despite all the money that has flooded into the Premier League since then, most teams are getting their pay and bonus cultures wrong.
The Guardian - Sport
2 days
Leading sports lawyer Ian Lynam believes rewarding players based on a team’s performance – rather than individually – is a sensible model for clubs It was a classic local newspaper story from the mid-90s, joyfully regurgitated for the social media generation. “I’ve had enough Yorkshire puds, says United star Yeboahran the clipping from a 1996 copy of the Yorkshire Evening Post which did the rounds on Twitter last week, along with the story of how the Leeds striker’s unique bonus – two puddings per goal, plus one for each for his team-mates – had ended because “the Ghanaian hotshot’s goal-grabbing exploits have earned him so many puds he had to say ‘no more thanks’.” I thought of that heart-warming tale while listening to the sports lawyer Ian Lynam, who has spent more than a decade acting for players and clubs on transfer deals and contracts, make a fascinating admission: that despite all the money that has flooded into the Premier League since then, most teams are getting their pay and bonus cultures wrong.
France 24
2 days
A last gasp try from Fijian centre Sevanaia Galala after the final buzzer gave Brive a dramatic 28-25 win over Montpellier in the French Top 14 on Sunday. The victory, thanks mostly to 22 points from the boot of full-back Gaetan Germain, just about kept Brive in the race for a top six play-off finish, leaving them four points off Pau. But the late try cost third-placed Montpellier dearly as they had looked set to earn a bonus point victory after tries from Alexandre Dumoulin, Timoci Nagusa and Bismarck Du Plessis had given them a 25-21 lead. Instead they came away with just a losing bonus point and remain in the thick of the battle for play-off spots. Montpellier would even lose third place later on Sunday if Toulon win away to Stade Francais. An even first half finished 12-11 in Brive's favour as Germain kicked four penalties while Montpellier scored the only try through Dumoulin.
Hackaday
2 days
As a bonus, the fan could be controlled by infrared, so he can also remote control whatever he decides to plug into his new piece of equipment. While this simple hack might not change the world, it may give anyone with an old fan some ideas for other uses for its parts. If you want to do a little more work and get the fan itself running again, though, it is possible to rebuild the whole thing from the ground up as well . Filed under: home hacks
Daily Mail - Rugby Union
2 days
Wasps moved five points clear of Exeter at the top of the Premiership with a bonus point win but the victory was far from straightforward with Bryce Heem's red card a crucial moment in the contest.
Politico
2 days
http://nyti.ms/2n6vh4z BONUS GREAT WEEKEND READS, curated by Daniel Lippman, filing from New Orleans: --“American Carnage: The New Landscape of Opioid Addiction,” by Christopher Caldwell in First Things: “There have always been drug addicts in need of help, but the scale of the present wave of heroin and opioid abuse is unprecedented. Fifty-two thousand Americans died of overdoses in 2015—about four times as many as died from gun homicides and half again as many as died in car accidents. Rhode Island has just over a million people. One epidemiologist estimates that 20,000 of them are opioid addicts2 percent of the population.” http://bit.ly/2ngWvZ2 --“The Restless Ghosts of Baiersdorf,” by Sabine Heinlein in Longreads: “I continued to probe my paternal grand-mother. A typical conversation would go something like this: ‘How come you supported Hitler?’ ‘It was simply the best time of my life!’ ‘But what about the millions of Jews who were killed?’ ‘We didnt know what they did with the Jews! There were no Jews in Baiersdorf! Besides, they had it coming.
Western Morning News
2 days
ROB Baxter took the rare step of criticising his players for a lack of effort on Saturday following their hard-fought victory over Sale Sharks at Sandy Park.Playing into a strong breeze in the first half, an off-key Chiefs side trailed 19-5 at one stage as Sale punished every error going from the home side.Exe rallied after the break and eventually wrapped up a bonus-point 30-25 win but, in a rare turn of events, head coach Baxter lambasted his players for a lack of intensity and respect for the...
BoingBoing
2 days
You know the drill. You go to the dentist and they ask you how often you floss. You lie through your teeth and say, “every day!” (Bonus points if you have some cilantro or chives stuck in your gums from lunch). You dont want to keep up the charade any longer, but rubbing that tiny strand of nylon between your pearly yellows is tedious at best, and painful at worst. There has to be a better way. Fortunately, this water flosser will transform you from Steve Buscemi-lookalike to a paragon of dental hygiene. The battery-powered flosser shoots thin jets of water in the crevices of your gums like a gentler power washer to hose off the most stubborn bits of plaque. Plus, it’s been clinically shown to clean your mouth faster and more comfortably than normal floss. This kit includes a full set of dental cleaning tools and four color-coded tips to let multiple members of your household use it without gross cross-contamination.
The Herald
3 days